General trend forecast of lighting industry in 2012
Update time : 2013-05-06 Click : 8817
Overall trend：According to forecasts, the overall demand for the lighting industry in 2012 will be shrinking. Domestic aggregate demand will shrink 10-20%, the total foreign demand will shrink by 30% or more. So 2012 is still a difficult year for the lighting industry, especially in the first half of the year. Domestic competition intensified, the industry will continue to transition from the ground in the competition to the competition in the bowl". Such upstream will continue to tighten their belts, led the upstream and downstream enterprises most are still struggling in confusion line, part to identify the location and the breakthrough point of enterprise will live more moisture.
Development trend of high-end products：Because high-end products are always to master the 20% to 80% of the wealth of the consumer class in the building, so the impact of the economic environment and little; and truly high-end products and only is provided by a few brands, so the competition pressure is not great. Therefore, the end of the high power LED products still can maintain the growth of 30-50% next year.
Middle end product development trend：Due to the impact of the economic situation, the general public class and small and medium income groups in the general decline in consumer spending, so the end of the lighting products in 2011 has been hit, in 2012 the trend is still bearish. Therefore, the situation in the end of 2012 will be more embarrassing situation.
Low end product development trend：Focus on the three or four markets and rural markets, but the low-end good quality lighting products, the market situation is good, the larger space. For quite a long period of time, the market will focus on the main energy-saving lamps in rural areas. As the speed of rural urbanization and the construction of new rural areas in full swing, the consumption of this class is very large. The main lighting in rural areas will be: energy-saving lamps, ceiling lamp, low end LED local lighting, traditional crystal lamp and low voltage crystal lamp.
Crystal lamp：As the overall level of national consumption increased, the development of investment tide continued to shift to the Midwest, the high-end hotel in 2012 will be built more and more high-end crystal lamps demand. Mid-range and low-end crystal lamps city residents and rural demand will be relatively strong, so the crystal lamp in 2012 the situation is still relatively good. Especially low voltage crystal lamp, with the maturity of the technology, will be popular with a large number of young consumers.
Modern lamp：The overall trend is still bullish on the modern light market, but consumers have higher requirements for design and quality. Stylish simplicity of the modern light is still high grade, high living rhythm of the top people of choice, these three products will become the benchmark of modern light demand.
European classical art lamp：European Lantern Festival in 2012 to become popular category. Due to the sharp drop in European style villa development, European style lights civil will continue to decrease, but by the European influence as the number of groups still increasing, so tourists groups should not be underestimated. Engineering is still the big end of 2012, so we must pay attention to cooperation with the designer. Inferior European style lights will lose the market, sophisticated technology, the taste is enough of the European style lamps will gradually be more people's favor.
Chinese lamp：Chinese style lamp share will rise. Wooden lamps now although inadequate, the lack of artistic tension, but there is considerable a class is like, especially in the northern consumers, therefore, the development of power should follow.
Overall home lighting：The whole Home Furnishing lighting although the 2011 decline, but the entire category, 2012 should be batch rise. Not only the status quo in 2011 affected by the economic environment, but also because many brand positioning is not clear, the product by the lack of effort; and the channel of floating on the surface, fatigue, weak promotion dealers suck, so it caused a lot of enterprises from waterloo.
Non-standard lighting fixture：With the "demand pull" project start, 2012 project lamps will usher in good momentum of sustained development. Especially the government engineering, utilities and hotel engineering, next year will usher in the golden period of development.
Electrical products：Conceptualization and intelligence is the trend of electrical products in 2012. Electrical products currently selling, most manufacturers in the main function, structure, material and effort has been lackluster. Therefore, in 2012 the most important is the concept of the manufacturers in the effort, in the marketing strategy, the product intelligent control efforts.
energy saving light：Due to the influence of rare earth prices plummeted in 2011, energy-saving lamps to deepen our uneven in quality. Halogen energy-saving lamps to resurgence, is really a big disaster industry. 2012 will be crazy for a while halogen energy-saving lamps, but the momentum can not be long.
Although LED products currently is developing rapidly, but a short time eliminated energy-saving lamps still dreaming idiot -- at least 2012 is impossible of. Moderate price, excellent quality of energy-saving lamps are still the majority of people in 2012 choice. The vast rural Chinese, energy-saving lamps products is the future of limitless.
LED lighting：Although the LED lighting industry this year seems to drop to the freezing point, but still strong growth momentum next year. Next year a large number of government engineering, public works will be under the government's leading use of LED products, while controversial, but it is an indisputable fact; civil part has also started to cut into the local market, entered the preliminary incubation period, channel development become vital life and death. LED intelligent control is not only a trend in the future, but also will become an important selling point for next year.
Development trend of high-end products：Because high-end products are always to master the 20% to 80% of the wealth of the consumer class in the building, so the impact of the economic environment and little; and truly high-end products and only is provided by a few brands, so the competition pressure is not great. Therefore, the end of the high power LED products still can maintain the growth of 30-50% next year.
Middle end product development trend：Due to the impact of the economic situation, the general public class and small and medium income groups in the general decline in consumer spending, so the end of the lighting products in 2011 has been hit, in 2012 the trend is still bearish. Therefore, the situation in the end of 2012 will be more embarrassing situation.
Low end product development trend：Focus on the three or four markets and rural markets, but the low-end good quality lighting products, the market situation is good, the larger space. For quite a long period of time, the market will focus on the main energy-saving lamps in rural areas. As the speed of rural urbanization and the construction of new rural areas in full swing, the consumption of this class is very large. The main lighting in rural areas will be: energy-saving lamps, ceiling lamp, low end LED local lighting, traditional crystal lamp and low voltage crystal lamp.
Crystal lamp：As the overall level of national consumption increased, the development of investment tide continued to shift to the Midwest, the high-end hotel in 2012 will be built more and more high-end crystal lamps demand. Mid-range and low-end crystal lamps city residents and rural demand will be relatively strong, so the crystal lamp in 2012 the situation is still relatively good. Especially low voltage crystal lamp, with the maturity of the technology, will be popular with a large number of young consumers.
Modern lamp：The overall trend is still bullish on the modern light market, but consumers have higher requirements for design and quality. Stylish simplicity of the modern light is still high grade, high living rhythm of the top people of choice, these three products will become the benchmark of modern light demand.
European classical art lamp：European Lantern Festival in 2012 to become popular category. Due to the sharp drop in European style villa development, European style lights civil will continue to decrease, but by the European influence as the number of groups still increasing, so tourists groups should not be underestimated. Engineering is still the big end of 2012, so we must pay attention to cooperation with the designer. Inferior European style lights will lose the market, sophisticated technology, the taste is enough of the European style lamps will gradually be more people's favor.
Chinese lamp：Chinese style lamp share will rise. Wooden lamps now although inadequate, the lack of artistic tension, but there is considerable a class is like, especially in the northern consumers, therefore, the development of power should follow.
Overall home lighting：The whole Home Furnishing lighting although the 2011 decline, but the entire category, 2012 should be batch rise. Not only the status quo in 2011 affected by the economic environment, but also because many brand positioning is not clear, the product by the lack of effort; and the channel of floating on the surface, fatigue, weak promotion dealers suck, so it caused a lot of enterprises from waterloo.
Non-standard lighting fixture：With the "demand pull" project start, 2012 project lamps will usher in good momentum of sustained development. Especially the government engineering, utilities and hotel engineering, next year will usher in the golden period of development.
Electrical products：Conceptualization and intelligence is the trend of electrical products in 2012. Electrical products currently selling, most manufacturers in the main function, structure, material and effort has been lackluster. Therefore, in 2012 the most important is the concept of the manufacturers in the effort, in the marketing strategy, the product intelligent control efforts.
energy saving light：Due to the influence of rare earth prices plummeted in 2011, energy-saving lamps to deepen our uneven in quality. Halogen energy-saving lamps to resurgence, is really a big disaster industry. 2012 will be crazy for a while halogen energy-saving lamps, but the momentum can not be long.
Although LED products currently is developing rapidly, but a short time eliminated energy-saving lamps still dreaming idiot -- at least 2012 is impossible of. Moderate price, excellent quality of energy-saving lamps are still the majority of people in 2012 choice. The vast rural Chinese, energy-saving lamps products is the future of limitless.
LED lighting：Although the LED lighting industry this year seems to drop to the freezing point, but still strong growth momentum next year. Next year a large number of government engineering, public works will be under the government's leading use of LED products, while controversial, but it is an indisputable fact; civil part has also started to cut into the local market, entered the preliminary incubation period, channel development become vital life and death. LED intelligent control is not only a trend in the future, but also will become an important selling point for next year.
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